Janine Kristina Hudson

Real estate investing

Seller outreach by voicemail drop and email

A 10-day voicemail-drop and email sequence in HighLevel. First list: 1,268 of 1,271 leads enrolled, 46 callers, 6 interested sellers.

Role
Designed and ran the system: list cleaning, cohort loads, the HighLevel workflow and reporting
When
September to October 2026

Problem

An investor had a purchased list of homeowners and no safe way to reach them without hurting deliverability or contacting people who had opted out.

What I built

  • List cleaning before anything went out: litigators removed, a do-not-call check, one row per owner, and duplicates removed against the contacts already in the CRM.
  • Daily cohort loads by script, so the volume ramped up slowly instead of landing all at once.
  • One HighLevel workflow: voicemail drops on days 0, 3, 5, 7 and 10, emails on days 0, 4 and 9, then a No Response tag.
  • An opt-out handler for STOP replies, and a scripted results report from the CRM data.
  • When HighLevel flagged a deliverability warning, I paused the loads and changed the design before restarting.

Stack

  • HighLevel workflows
  • Voicemail drops
  • Email
  • Python scripts on the HighLevel API

Outcomes

  • 1,268 of 1,271 leads enrolled in daily cohorts.
  • The first list brought 46 callers and 6 interested sellers.